25 / 03 / 17
### 书籍简介
The chairman and CEO of Starbucks relates how he and his team built a small Seattle company into a nationwide business phenomenon. From Amazon.com Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture. Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise in 24 chapters, each of which illustrates such core values as "Winning at the expense of employees is not victory at all." --This text refers to an out of print or unavailable edition of this title. From Library Journal The author is the entrepreneur behind Starbucks, the coffee-shop chain with a "passion" for quality coffee. Through the voice of Eric Conger, Schultz speaks poetically about the "mystery and romance" of the "coffee experience." Well, to some people coffee is like that. The program is not so much for those who want to learn about business techniques as for those who love Starbucks. Schultz's story is an interesting one, largely a personal narrative about making it big. At one point the narration says, "It's not about me," but to a great extent the tapes really are. Recommended only if Starbucks has a strong presence in your community.?Mark Guyer, Stark Cty. Dist. Lib., Canton, Ohio Book Dimension Height (mm) 229 Width (mm) 152
### 作者简介
1982年时，舒尔茨是一家生产厨房设备的瑞典公司的副总裁兼美国分公司经理。一次，他在西雅图的星巴克咖啡馆被手磨的、现调配的咖啡所吸引。几乎在一瞬间，舒尔茨就决定与神奇的咖啡签下终生契约。舒尔茨加盟星巴克后成为市场与零售部经理。到1987年，舒尔茨买下了星巴克，然后将其调教成全美“领先的零售商、美味蛋糕的提供者及独具魅力的咖啡品牌”。 霍华德·舒尔茨是Maveron LLC风险投资集团的创始人之一，Maveron LLC的第一笔投资是目前全球最大的个人网上交易社区Ebay。2001年，作为一名狂热的体育爱好者，舒尔茨和一群个人投资者建立了西雅图篮球俱乐部集团。同年，集团购买了NBA的西雅图超音速队和WNBA的西雅图风暴队。2004年6月，舒尔茨当选为梦工厂动画SKG公司的董事会成员。
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stigma
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clashed
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head
> Head作为一个动词
2023-06-06 23:00:35
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It had immediately captivated me with its combination of passion and authenticity.
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If it could expand nationwide, romancing the Italian artistry of espresso-making as well as offering fresh-roasted coffee beans, I gradually realized, it could reinvent an age-old commodity and appeal to millions of people as strongly as it appealed to me.
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But the story of Starbucks is not just a record of growth and success. It’s also about how a company can be built in a different way. It’s about a company completely unlike the ones my father worked for.
2023-06-06 23:03:29
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It’s also about how a company can be built in a different way. It’s about a company completely unlike the ones my father worked for.
> 两个it is的结构
2023-06-06 23:03:55
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It’s also about how a company can be built in a different way. It’s about a company completely unlike the ones my father worked for.
>
两个it is的结构
2023-06-06 23:03:55
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Starbucks strikes an emotional chord with people.
2023-06-06 23:04:23
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We’ve become such a resonant symbol of contemporary American life that our familiar green siren logo shows up frequently on TV shows and in movies.
2023-06-06 23:04:41
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In some communities, Starbucks stores have become a Third Place—a comfortable, sociable gathering spot away from home and work, like an extension of the front porch.
2023-06-06 23:05:00
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In some communities, Starbucks stores have become a Third Place—a comfortable, sociable gathering spot away from home and work, like an extension of the front porch.
> 第三空间
2023-06-06 23:05:13
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People connect with Starbucks because they relate to what we stand for.
2023-06-06 23:07:41
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It’s more than great coffee. It’s the romance of the coffee experience, the feeling of warmth and community people get in Starbucks stores.
2023-06-06 23:07:58
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It’s more than great coffee. It’s the romance of the coffee experience, the feeling of warmth and community people get in Starbucks stores.
> 又是一个it is的结构，这样的结构确实很有中文排比的意思
2023-06-06 23:08:47
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These policies and attitudes run counter to conventional business wisdom.
2023-06-06 23:10:10
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These policies and attitudes run counter to conventional business wisdom.
> 相应的结构在后期可以进一步查证
2023-06-06 23:10:50
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Success is empty if you arrive at the finish line alone.
2023-06-07 22:21:21
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Don’t be beaten down by naysayers.
2023-06-07 22:22:46
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### CHAPTER 1 - Imagination, Dreams, and Humble Origins
They try to create a new and better world far from the drabness of everyday life.
2023-06-08 12:58:00
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We try to create,in our stores, an oasis, a little neighborhood spot where you can take a break, listen to some jazz, and ponder universal or personal or even whimsical questions over a cup of coffee.
2023-06-08 12:59:36
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Each apartment was very small, and our family started off in a cramped two-bedroom unit.
2023-06-08 13:01:15
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During World War II, he was a medic in the Army in the South Pacific, in New Caledonia and Saipan, where he contracted yellow fever and malaria.
2023-06-08 13:01:47
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He tagged along with me wherever I went.
2023-06-08 22:19:07
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Nobody ever had to lecture us about diversity; we lived it.
2023-06-08 22:20:22
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It’s always been a part of my personality to develop an unbridled passion about things that interest me.
2023-06-08 22:20:39
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At that time in the boroughs of New York, every conversation started and ended with baseball.
2023-06-08 22:21:03
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At that time in the boroughs of New York, every conversation started and ended with baseball.
2023-06-08 22:21:03
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There was an unspoken judgment about me in his reaction, and it irked me to see it.
2023-06-08 22:25:06
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worked behind the counter at the local luncheonette.
2023-06-08 22:26:02
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worked behind the counter at the local luncheonette.
2023-06-08 22:26:02
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At sixteen, I got an after-school job in the garment district of Manhattan, at a furrier, stretching animal skins.
2023-06-08 22:26:37
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It was horrendous work, and left thick callouses on my thumbs.
2023-06-08 22:27:28
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Wise and pragmatic in her blunt, opinionated way, she gave me tremendous confidence.
2023-06-08 22:30:14
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I don’t know how she came to that knowledge, because she didn’t live by those rules. But she willed us to succeed.
2023-06-08 22:30:58
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When we finally arrived, the campus looked like an America I had seen only in the movies, with budding trees, laughing students, flying frisbees.
2023-06-08 22:35:37
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Fear of failure drove me at first, but as I tackled each challenge, my anxiety was replaced by a growing sense of optimism.
2023-06-08 22:40:17
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Once you overcome seemingly insurmountable obstacles, other hurdles become less daunting.
2023-06-08 22:40:26
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Yet at crunch time, he’s the one the coach sends out to the field.
2023-06-08 22:46:05
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I’ve always been driven and hungry, so at crunch time I get a spurt of adrenaline.
2023-06-08 22:46:28
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Xerox was a blue-chip pedigree company, and I got a lot of respect when I told others who my employer was.
2023-06-08 22:49:09
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So many doors slammed on me that I had to develop a thick skin and a concise sales pitch for a then-newfangled machine called a word processor
2023-06-08 22:50:07
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With her flash of long wavy blonde hair and unflagging energy, Sheri attracted me with her impeccable style and class.
2023-06-08 22:54:09
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It seemed like an exciting opportunity to get in on the ground floor of a growing company.
2023-06-09 18:18:52
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It seemed like an exciting opportunity to get in on the ground floor of a growing company.
2023-06-09 18:18:52
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So no one—especially my parents—could understand why I was getting antsy.
2023-06-09 19:17:07
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### CHAPTER 2 - A Strong Legacy Makes You Sustainable for the Future
That’s what makes it more than a hot growth company or a 1990s fad.
2023-06-11 01:23:25
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I arrived on a clear, pristine spring day, the air so clean it almost hurt my lungs.
2023-06-11 01:24:50
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The cherry and crabapple trees were just beginning to blossom.
2023-06-11 01:25:03
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From the downtown streets I could see snow-capped mountain ranges to the east and west and south of the city, etched cleanly against the blue sky.
2023-06-11 01:25:42
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Once there, we walked past the fresh salmon stalls where hawkers were shouting orders and tossing fish across customers’ heads, past rows of freshly polished apples and neatly arranged cabbages, past a bakery with wonderful fresh bread smells wafting out.
2023-06-11 01:26:48
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It was a showplace for the artistry of local growers and small independent vendors.
2023-06-11 01:27:48
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The minute the door opened, a heady aroma of coffee reached out and drew me in.
2023-06-11 01:28:43
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Although the task took only a few minutes, he approached the work almost reverently, like an artisan.
2023-06-11 01:31:06
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Although the task took only a few minutes, he approached the work almost reverently, like an artisan.
2023-06-11 01:31:06
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When he handed me a porcelain mug filled with the freshly brewed coffee, the steam and the aroma seemed to envelop my entire face.
2023-06-11 01:31:29
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By comparison, I realized, the coffee I had been drinking was swill.
2023-06-11 01:32:34
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I liked him at once, finding him self-effacing and genuine, with a keen sense of humor.
2023-06-11 22:37:05
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I liked him at once, finding him self-effacing and genuine, with a keen sense of humor.
2023-06-11 22:37:05
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They had an easy camaraderie that dated back to their days as college roommates at the University of San Francisco in the early 1960s.
2023-06-11 22:38:19
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Jerry was running Starbucks, while Gordon was dividing his time between Starbucks, his advertising and design firm, a weekly newspaper he had founded, and a microbrewery he was planning to start, called The Redhook Ale Brewery.
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I was enamored.
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Jerry invited me to dinner that night at a little Italian bistro on a sloping, stone-paved alley near Pike Place Market.
2023-06-11 22:40:22
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He has no patience for hype or pretense, but will spend hours with anyone who has a genuine interest in learning about the world’s great coffees and teas.
2023-06-11 22:43:53
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He remembers how his father used to come home with bags of coffee stuffed in the pockets of his overcoat.
2023-06-11 22:44:40
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He remembers how his father used to come home with bags of coffee stuffed in the pockets of his overcoat.
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Very little of the fine arabica coffees ever got to North America; most went to Europe, where tastes were more discriminating.
2023-06-11 22:46:09
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They rejected the artificial for the authentic, the processed for the natural, the mediocre for the high quality—all sentiments that resonated with Starbucks’ founders.
2023-06-12 22:10:31
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The three friends were determined to go ahead and open their coffee store, even if it appealed only to a tiny niche of gourmet coffee lovers.
2023-06-12 22:11:42
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Starbucks opened its doors with little fanfare in April 1971.
2023-06-12 22:13:25
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He wore a grocer’s apron and scooped out beans for customers.
2023-06-12 22:14:51
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To Starbucks’ founders, quality was the whole point.
2023-06-13 22:13:51
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That roast, Jerry told me, was what differentiated Starbucks.
2023-06-13 22:15:36
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That’s what differentiated it and made it authentic.
2023-06-13 22:18:31
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I took one sip of the watery airline coffee and pushed it away.
2023-06-13 22:22:04
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### CHAPTER 3 - To Italians, Espresso Is Like an Aria
On a lark, I asked him: “Do you think there’s any way I could fit into Starbucks?”
2023-06-13 22:24:33
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He knew the company could be bigger, but seemed ambivalent about the changes growth might bring.
2023-06-13 22:26:57
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I told him I would want a small piece of equity, and he seemed receptive to the suggestion.
2023-06-13 22:29:03
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I told him I would want a small piece of equity, and he seemed receptive to the suggestion.
2023-06-13 22:29:03
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This dinner, for me, was the capstone of a job courtship with Jerry that had lasted nearly a year, so I was determined it would go well.
2023-06-13 22:31:26
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But a lot of what we ascribe to luck is not luck at all.
2023-07-02 23:19:30
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But a lot of what we ascribe to luck is not luck at all.
2023-07-02 23:19:30
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We flew out for a weekend and once again, spring was at its peak, with the azaleas in full bloom and explosions of color bursting all over the city.
2023-07-04 08:02:48
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On a shoestring budget, we rented a small cottage for the summer in the Hamptons, where we had met.
2023-07-04 08:04:30
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They pampered us, cooking gourmet dinners every night, driving Sheri around the city.
2023-07-04 08:12:01
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I could sense that I had to prove myself—prove that I was worthy of the gestalt of Starbucks.
2023-07-04 12:39:15
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I was used to dressing in expensive suits, and at Starbucks the informal dress code tended toward turtlenecks and Birkenstocks.
2023-07-04 12:40:36
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While the coffee was unquestionably the best it could be, the service sometimes came across as a little arrogant.
2023-07-04 12:42:55
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Customers who relished in discovering new tastes and blends enjoyed discussing their newfound knowledge with our people, but I noticed that first-time customers occasionally felt ignorant or slighted.
2023-07-04 12:43:48
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I wanted to bridge that gap.
2023-07-04 12:43:57
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There’s no better place to truly savor the romance of life than Italy.
2023-07-04 12:45:03
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The minute I stepped out the door and into the sunshine of a warm autumn day, the spirit of Italy washed over me.
2023-07-04 22:18:54
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Italians have an unparalleled appreciation for the fine pleasures of daily life.
2023-07-04 22:19:07
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They embrace everything with passion.
2023-07-04 22:19:21
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He handed a tiny porcelain demitasse of espresso to one of the three people who were standing elbow-to-elbow at the counter.
2023-07-04 22:23:17
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As you walk through the piazza, you’re surrounded by the smells of coffee and roasting chestnuts and the light banter of political debate and the chatter of kids in school uniforms.
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The energy pulses all around you.
2023-07-04 22:36:06
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Later in the afternoon, many espresso places put small tables on the sidewalk and served aperitifs.
2023-07-04 22:36:49
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One morning I took a train ride to Verona.
2023-07-04 22:39:08
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One morning I took a train ride to Verona.
2023-07-04 22:39:08
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I had expected it to be just coffee with milk, but I watched as the barista made a shot of espresso, steamed a frothy pitcher of milk, and poured the two into a cup, with a dollop of foam on the top.
2023-07-04 22:40:00
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I had expected it to be just coffee with milk, but I watched as the barista made a shot of espresso, steamed a frothy pitcher of milk, and poured the two into a cup, with a dollop of foam on the top.
2023-07-04 22:40:00
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I brought that feeling back to Seattle and infused it in others around me, who re-created it for still others all over the country.
2023-07-04 22:41:15
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### CHAPTER 4 - “Luck Is the Residue of Design”
Luck is the residue of design.
2023-08-01 12:29:08
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Serving espresso drinks would put them in the beverage business, a move they feared would dilute the integrity of what they envisioned the mission of a coffee store to be.
2023-08-14 13:00:22
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It was like the son buying out the father.
2023-08-14 13:01:31
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The company lost its esprit de corps.
2023-08-14 22:43:15
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In many companies, mid-level managers and even entry-level employees become impassioned evangelists for risky, bold ideas.
2023-08-14 22:46:04
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My great experiment had to be crammed into a small corner, behind a stand-up bar, with no room for tables or chairs or lines, and only a tiny counter space to hold milk and sugar.
2023-08-14 22:47:56
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We didn’t plan any pre-opening marketing blitz, and didn’t even put up a sign announcing Now Serving Espresso.
2023-08-14 22:48:55
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I arrived at around 6:30 and looked anxiously out the floor-to-ceiling windows at the streets.
2023-08-14 22:49:33
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Behind it, a coffee expert in a brown Starbucks grocer’s apron checked his metal scoop, his scale, and his grinding machine.
2023-08-14 22:50:55
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At 7 A.M. sharp, we unlocked the door.
2023-08-14 22:52:39
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The baristas were jazzed about the new drinks and enjoyed explaining what each contained.
2023-08-14 22:53:17
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The pace quickened during the early morning rush, and then tapered off.
2023-08-15 08:07:53
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If that store had been a ship, it would have capsized.
2023-08-15 08:08:19
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More important, I could feel the first ripples of that same warm social interaction and engaging artistry that had captivated me in Italy.
2023-08-15 08:09:17
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The baristas couldn’t make espressos fast enough, and lines began snaking out the door onto the sidewalk.
2023-08-15 08:10:01
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The baristas couldn’t make espressos fast enough, and lines began snaking out the door onto the sidewalk.
2023-08-15 08:10:01
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But we both recognized that we had reached an impasse, that our disagreement was not over merely a new twist on business, but over what could potentially represent a sea change for the company.
2023-08-15 08:15:58
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One weekend, around that time, when I went to a downtown athletic club for my usual game of Sunday basketball, I was paired up with a wiry, muscular blond guy,about my age.
2023-08-15 08:50:52
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Ironically, it ran counter to the values my parents had taught me.
2023-08-15 08:53:18
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This was long before he became famous as a jazz saxophonist.
2023-08-15 17:49:31
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Part of what constitutes success is timing and chance.
2023-08-15 18:02:47
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### CHAPTER 5 - Naysayers Never Built a Great Enterprise
In my case, part of me relished the fact that so many people said my plan couldn’t be done.
2023-08-15 23:00:53
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Nobody ever accomplished anything by believing the naysayers.
2023-08-15 23:01:33
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If you stop being the scrappy underdog, fighting against the odds, you risk the worst fate of all: mediocrity.
2023-08-15 23:02:28
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Gordon was as pumped up about the venture as I was, and he put his creative mind to work, helping refine my idea.
2023-08-15 23:04:11
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But when the first “no” comes, it’s like a slap in the face.
2023-08-15 23:05:36
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Over the previous three years, I had grown fond of him and enjoyed his eclecticism.
2023-08-15 23:06:26
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I was often turned away with a great deal of arrogance. When I was in high school, I worked one summer as a waiter in a bungalow colony at a restaurant in the Catskill Mountains.
2023-08-16 12:56:04
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They would be brusque and demanding, and I’d run around and do my best to please them,and when they departed, they would leave only a meager tip.
2023-08-16 12:57:23
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At times we weren’t sure we could meet payroll or pay the rent.
2023-08-29 17:44:34
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He was rough around the edges, but I became very fond of him.
2023-08-29 17:47:11
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it takes an astute investor to recognize an idea that not only is ahead of its time but also has long-term prospects
2023-08-29 18:01:40
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it takes an astute investor to recognize an idea that not only is ahead of its time but also has long-term prospects
2023-08-29 18:01:40
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There was one big powerhouse I hadn’t tapped.
2023-08-29 18:19:25
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### CHAPTER 6 - The Imprinting of the Company’s Values
They’re too absorbed with the problems directly in front of their noses to have the luxury of pondering values.
2023-08-29 23:07:06
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Dave understood the inner workings:the nuts and bolts of operating a retail café,hiring and training baristas, ensuring the best quality coffee.
2023-08-30 10:02:24
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He agreed to work with me to get Il Giornale off the ground.
2023-08-30 10:03:19
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Just seeing him in the office centers me.
2023-08-30 10:06:48
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There were two voices, but one point of view.
2023-08-30 10:18:36
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Dave is a rock, part of the foundation of the company.
2023-08-30 10:20:38
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Be bold, but be fair.
2023-08-30 16:54:32
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As I walked in, I felt like the Cowardly Lion, shaking on my way to an audience with the Great Oz.
> 这句话的背景暗示了说话者在走进某个地方或面对某种情境时的内心感受。其中提到的"Cowardly Lion"指的是《绿野仙踪》（The Wizard of Oz）中的角色，即怯懦的狮子。在这个故事中，狮子因缺乏勇气而感到自卑，但最终在寻求大巫师奥兹的帮助下，找到了内心的勇气。
这句话中的比喻将说话者自己与怯懦的狮子联系起来，暗示说话者在走进某种重要场合、面对某种挑战或困境时感到了紧张和不安，仿佛自己也像狮子一样缺乏勇气。提到"Great Oz"则指代《绿野仙踪》中的奥兹大巫师，他在故事中代表着权威、神秘和力量。
因此，整个比喻的含义是，说话者在进入某个重要的场合或面对重大挑战时，感到了内心的不安和紧张，就像怯懦的狮子一样。这种比喻通过文学作品中的角色和情节，生动地描述了说话者的情感状态。
2023-08-30 16:47:02
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You’ll be dog meat.
> "You'll be dog meat"是一个俚语表达，用来警告或威胁某人说他们将会遭受严重的伤害、失败或失败的命运。这个表达通常是用来强调某人面临的危险或困境，暗示他们将会彻底失败或被击败。
这个表达中的“dog meat”指的是狗肉，暗示被当作动物食品，因此与被忽视、遗弃或遭受不好待遇的命运相联系。总的来说，这句话是一种强烈的、具有威胁性的表达方式，常常用来在口头上强调某人可能会遭受严重后果。
2023-08-30 16:49:24
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You’ll be dog meat.
>
"You'll be dog meat"是一个俚语表达，用来警告或威胁某人说他们将会遭受严重的伤害、失败或失败的命运。这个表达通常是用来强调某人面临的危险或困境，暗示他们将会彻底失败或被击败。
这个表达中的“dog meat”指的是狗肉，暗示被当作动物食品，因此与被忽视、遗弃或遭受不好待遇的命运相联系。总的来说，这句话是一种强烈的、具有威胁性的表达方式，常常用来在口头上强调某人可能会遭受严重后果。
2023-08-30 16:49:24
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Was I just supposed to roll over and take this?
> (informal) to be easily defeated without even trying 不战自败；轻易认输
We can't expect them to just roll over for us. 我们不能指望他们会乖乖地向我们认输。
2023-08-30 16:51:49
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Every step of the way, I made it a point to underpromise and overdeliver.
> "Every step of the way": 这表示在整个过程中，每一步都包含在内，强调持续的努力和行动。
"Underpromise and overdeliver": 这个短语是一种商业或职业策略，指的是在做出承诺时刻意降低期望，但在实际完成任务时超越这些期望。通过这种方式，说话者可以给人留下积极的印象，因为他们提供了比预期更好的结果。
举个例子，假设说话者是一位项目经理。如果他们在项目开始时向客户承诺会在两周内完成一个任务，而实际上他们在一周内完成了，那么他们就采用了"underpromise and overdeliver"的策略。这样做可以让客户感到惊喜和满意，同时也有助于树立说话者的可靠性和专业能力。
总之，这句话强调了说话者通过刻意降低承诺、实际行动中超出期望来建立声誉和信任的做法。
2023-08-30 17:00:43
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### CHAPTER 7 - Act Your Dreams with Open Eyes
Touching the beans grounded me to what Starbucks was all about,and it became a daily tradition.
2023-08-30 19:16:59
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I want to assure you that I’m not here to do anything to dilute the integrity of the company.
2023-08-30 19:19:22
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“Okay,” he said, after taking stock of his tasks, “what else?”
2023-08-30 22:38:12
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### CHAPTER 9 - People Are Not a Line Item
By paying more than the going wage in restaurants and retail stores, and by offering benefits that weren’t available elsewhere, I hoped that Starbucks would attract people who were well-educated and eager to communicate our passion for coffee.
> "Going wage"是一个经济学术语，指的是在特定行业、地区或时间内，普遍提供给某种工作或职位的工资水平。也就是说，如果大多数餐厅或零售店为某一职位提供每小时10美元的工资，那么10美元就是这一职位的"going wage"。
2023-09-03 15:04:05
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That fact was brought home to me memorably in April 1994, when President Clinton invited me to Washington, D.C., for a one-on-one meeting in the Oval Office, to tell him about Starbucks’health-care program.
> "Bring home to"是一个短语，意味着清晰地、有力地传达了一个观点或事实，以至于使人深刻地意识到其重要性或真实性。在这个上下文中，被总统邀请到白宫进行一对一的会面是一个非常让人印象深刻的体验，这强烈地凸显了Starbucks的健康保险计划以及该公司在这一方面所起的模范作用的重要性。总的来说，这个经历让讲述者更加深刻地意识到他们在员工福利方面所做的工作的价值和影响。
2023-09-03 15:20:19
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Comfortably in the black, I could now undertake a venture that had a profound, long-term effect on the success of Starbucks.
2023-09-03 15:35:39
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If I hang my hat on one thing that makes Starbucks stand out above other companies it would be the introduction of Bean Stock.
> "Hang my hat on" 是一个成语，原意是挂上帽子以示到家或安顿下来，但在这里用作比喻，意味着依赖或特别强调某一点。换句话说，如果讲述者要选出一个让Starbucks与其他公司区别开来的特点或成就，那就是"Bean Stock"（即员工股权激励计划）。
2023-09-03 15:37:20
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Bradley came up with the name Bean Stock one Sunday, when she was out jogging with her husband. It’s not only a playful reference to the coffee beans we sell, but it also evokes Jack’s beanstalk, which grew to the sky.
> "Jack's beanstalk" 是一个文学中的参考，源自传统童话故事 "Jack and the Beanstalk"。在这个故事里，杰克（Jack）用几颗神奇的豆子种出了一棵直通天空的豆茎（beanstalk），通过爬这棵豆茎，他最终到达了一个巨人的家，并取得了财富。在这里，“Bean Stock”通过与"Jack’s beanstalk" 建立联系，暗示了这个股权激励计划有着无限的潜力和增长的可能性，就像故事中的豆茎一样。
2023-09-03 15:42:17
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### CHAPTER 10 - A Hundred-Story Building First Needs a Strong Foundation
It took a while to court him.
2023-09-07 22:59:57
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I rose to the challenge and went to great lengths to convince him he was wrong.
2023-09-09 00:49:47
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### CHAPTER 11 - Don’t Be Threatened by People Smarter Than You
Strong, creative people are a lot more stimulating to be around than yes-men.
2023-09-09 10:34:07
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He wears his vulnerabilities on his sleeve and embarrasses people with his candor.
2023-09-09 12:33:56
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He wears his vulnerabilities on his sleeve and embarrasses people with his candor.
> He wears his vulnerabilities on his sleeve:
wear something on one's sleeve 是一个常用的英文习语，来源于中世纪的风俗，当时的骑士在比赛中会在袖子上佩戴他们所爱的人的标记，以此来显示他们的忠诚。在现代语境中，这个习语用来表示某人公开显示、不加掩饰他的情感或感受。
vulnerabilities 这里指的是个人的弱点、不足或情感上的伤痛。
综合起来，这部分的意思是：他不加掩饰地展现出自己的弱点或情感。
and embarrasses people with his candor:
candor 意思是坦白、直率，不掩饰自己的想法或情感。
这里的意思是，由于他过于坦诚，这种行为有时会让其他人感到尴尬。
综合这句话，其核心意义是：这个人毫不掩饰自己的弱点和情感，并且他的直率有时会使周围的人感到不适或尴尬。这句话描绘了一个非常开放、真实、可能缺乏社交技巧的人，他不避讳展现自己真实的一面，即使这可能会导致他人不舒服。
2023-09-09 16:38:51
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Very subtly, he created an environment in which there was for the first time a strong appreciation of the disciplines necessary to run a large and profitable business.
2023-09-09 16:54:39
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### CHAPTER 12 - The Value of Dogmatism and Flexibility
Deciding when to make compromises to please its customers is one of the trickiest questions any business faces.
2023-09-10 22:54:14
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As you’re growing a business, you never know the long-term implications of decisions you make.
2023-09-12 12:58:58
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### CHAPTER 13 - Wall Street Measures a Company’s Price, Not Its Value
These people were from a different world, where everything was weighted by its financial value; if you couldn’t put a number on it, it didn’t show up in the equation. They wanted to know what we could deliver to shareholders, not how we treated our employees.
One day in August of 1991, another investment banker showed up for an appointment. Dan Levitan was from Wertheim Schroder, a firm more experienced working with large, well-established companies than with small ones like ours. He had flown from Los Angeles to Seattle and joined up with a colleague from New York.
2023-09-19 21:17:14
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### CHAPTER 14 - As Long As You’re Reinventing, How About Reinventing Yourself?
REINVENTING YOURSELF
Nobody has a greater need to reinvent himself than the successful entrepreneur. Think of it: How many entrepreneurs have founded a company and then managed to grow successfully along with it, even as it reaches and surpasses $1 billion in sales?
Bill Gates of Microsoft has done so, as has Phil Knight of Nike. But farmore entrepreneurs can’t adjust to the transition into professional management.
2023-10-01 00:34:50
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CHAPTER 14
As Long As You’re Reinventing, How About Reinventing Yourself?
The difference between great and
average or lousy in any job is, mostly, having
the imagination and zeal to re-create yourself daily.
—TOM PETERS, THE PURSUIT OF WOW!
WHY ARE WE GROWING SO FAST?
2023-09-24 09:10:52
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Boston, we made a move we had never tried before—or since.
2023-09-29 09:12:54
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Boston, we made a move we had never tried before—or since.
2023-09-29 09:12:54
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### CHAPTER 15 - Don’t Let the Entrepreneur Get In the Way of the Enterprising Spirit
Sometimes what’s hardest—for me and strong-minded leaders like me—is restraining myself, allowing other people’s ideas to germinate and blossom before passing judgment.
2023-10-02 14:14:02
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percolated
2024-07-27 13:53:24
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eclectic
2024-07-27 13:53:33
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esthetics.
2024-07-27 14:02:16
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demoralizing
2024-07-27 14:02:44
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### CHAPTER 16 - Seek to Renew Yourself Even When You’re Hitting Home Runs
autoimmune
2024-07-27 14:35:05
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lupus
2024-07-27 14:35:10
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overture.
2024-07-27 14:39:43
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shoo-in.
2024-07-27 14:40:05
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contemplating
2024-07-27 14:40:47
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fathom
2024-07-27 14:42:40
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earth-jolting
2024-07-27 14:47:59
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brackish
2024-07-27 14:49:01
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gelsdorf,
2024-07-27 15:04:42
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agonizing
2024-07-27 15:06:24
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stretch
2024-07-27 15:08:53
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burnish
2024-07-27 15:12:15
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cheapen
2024-07-27 15:23:40
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haunch
2024-07-27 23:27:03
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### CHAPTER 17 - Crisis of Prices, Crisis of Values
instant
2024-07-27 23:45:27
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bellwether
2024-07-28 16:17:56
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green coffee
2024-07-28 16:18:05
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decimated
2024-07-28 17:32:24
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oxymoron
2024-07-28 17:35:12
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### CHAPTER 18 - The Best Way to Build a Brand Is One Person at a Time
Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to a brand.
2024-07-30 21:49:49
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### CHAPTER 21 - How Socially Responsible Can a Company Be?
landfills
2024-08-02 20:05:31
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percolate
2024-08-02 20:07:18
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condiment
2024-08-02 20:07:31
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polystyrene,
2024-08-02 20:08:58
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Back at Square One
2024-08-02 20:10:51
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### CHAPTER 22 - How Not to Be a Cookie-Cutter Chain
They got rid of everything stiff and hard-edged, and brought in romance and mythology, mellowness and warmth, using contemporary production processes to capture an eclectic, handmade look.
2024-08-04 16:06:31
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### CHAPTER 23 - When They Tell You to Focus, Don’t Get Myopic
These meetings were increasingly full of bitten nails and twitching ankles.
2024-08-04 16:12:33
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These meetings were increasingly full of bitten nails and twitching ankles.
> 这两个描述在一起可能暗示一个人处于高度紧张或焦虑的状态。
2024-08-04 16:14:06
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### CHAPTER 24 - Lead with Your Heart
In the ethical vacuum of this era, people long to be inspired.
2024-08-05 19:47:50